Microstyle: The Art of Writing Little

Microstyle: The Art of Writing Little

by Christopher Johnson

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Overview

“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times


Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Product Details

ISBN-13: 9780393341812
Publisher: Norton, W. W. & Company, Inc.
Publication date: 07/23/2012
Edition description: Reprint
Pages: 256
Product dimensions: 5.40(w) x 8.10(h) x 0.70(d)

About the Author

Christopher Johnson is a blogger and branding consultant, with a PhD in linguistics from the University of California, Berkeley. He lives in Seattle, Washington.

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