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Microstyle: The Art of Writing Little

By Christopher Johnson
eBook
$15.15
By Christopher Johnson
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“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times

Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, com...

Categories

BusinessReferenceMarketing & SalesWritingEnglish Language ReferenceMarketingBrandingWriting - General & MiscellaneousRhetoric - English Language