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The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. "The ideas in his book will help you see the world in a new way." --Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page o...

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Social Sciences Business Current Affairs & Politics Sociology Business - General & Miscellaneous Marketing & Sales Social Sciences - General & Miscellaneous Future Studies & Forecasting United States Politics & Government Social Structure & Social Change Marketing U.S. Politics in the Post Cold-War Era Social Change Business - General & Miscellaneous Consumer Behavior Social Sciences - General & Miscellaneous Business Forecasting U.S. Politics & Government - 21st Century - General & Miscellaneous Politics & Government - Forecasting

Microtrends: The Small Forces Behind Tomorrow's Big Changes

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