Military Recruiting: The recruiting process of governmental institutions using the European example of the German Federal Armed Forces and its transformation from a conscript army to a professional army (Recruitment and Employer branding in the Public sph

The study on "Military Recruiting" explores the complexities of military recruitment and presents them in a global economic science context. It is not only a primary scientific study on employer attractiveness of state institutions on the example of the German Federal Armed Forces, offering a comparison with other European armies and the US military, but covers the theme of employer branding from work-life balance to global economic aspects. For the implementation of the results the two lev...