Milk Mustache: The stars. The stories. The staches.

125 unforgettable ads and exclusive behind-the-scenes stories celebrate the iconic Milk Mustache, one of the most beloved ad campaigns in pop culture history.

With a foreword by Whoopi Goldberg

It was everyone’s favorite ad campaign—a cultural phenomenon that asked one simple question: Got milk? The answer was provided by a parade of the world’s biggest celebrities, all proudly wearing a white milk mustache and accompanied by ad copy extolling milk’s benefits. The campaign launched in Ja...