Misbehaving: The Making of Behavioral Economics

Misbehaving: The Making of Behavioral Economics

by Richard H. Thaler

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Product Details

ISBN-13: 9780393080940
Publisher: Norton, W. W. & Company, Inc.
Publication date: 05/11/2015
Pages: 432
Sales rank: 279,755
Product dimensions: 6.30(w) x 9.40(h) x 1.60(d)

About the Author

Richard H. Thaler is a professor of behavioral science and economics at the University of Chicago Graduate
School of Business and, in 2015, the president of the
American Economic Association. He lives in Chicago.

Table of Contents

Preface xiii

I Beginnings: 1970-78 1

1 Supposedly Irrelevant Factors 3

2 The Endowment Effect 12

3 The List 20

4 Value Theory 25

5 California Dreamin' 35

6 The Gauntlet 43

II Mental Accounting: 1979-85 55

7 Bargains and Rip-Offs 57

8 Sunk Costs 64

9 Buckets and Budgets 74

10 At the Poker Table 80

III Self-Control: 1975-88 85

11 Willpower? No Problem 87

12 The Planner and the Doer 99

Interlude 113

13 Misbehaving in the Real World 115

IV Working with Danny: 1984-85 125

14 What Seems Fair? 127

15 Fairness Games 140

16 Mugs 148

V Engaging with the Economics Profession: 1986-94 157

17 The Debate Begins 159

18 Anomalies 169

19 Forming a Team 176

20 Narrow Framing on the Upper East Side 185

VI Finance: 1983-2003 203

21 The Beauty Contest 205

22 Does the Stock Market Overreact? 216

23 The Reaction to Overreaction 225

24 The Price Is Not Right 230

25 The Battle of Closed-End Funds 237

26 Fruit Flies, Icebergs, and Negative Stock Prices 244

VII Welcome to Chicago: 1995-Present 255

27 Law Schooling 257

28 The Offices 270

29 Football 277

30 Game Shows 295

VIII Helping Out: 2004-Present 307

31 Save More Tomorrow 309

32 Going Public 323

33 Nudging in the U.K. 330

Conclusion: What Is Next? 347

Notes 359

Bibliography 373

List of Figures 393

Acknowledgments 395

Index 399

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Misbehaving: The Making of Behavioral Economics 5 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Brilliant!
Anonymous More than 1 year ago
Anonymous More than 1 year ago
A fun and insightful read into the beginnings of behavioral economics. Thaler is witty and keeps the story fun and engaging. It's refreshing to see the gaps between Humans and Econs and he does a good job of challenging people to think beyond stereotypes and assumptions. If you liked Nudge, then this book is another fun read.