Modeling Techniques in Predictive Analytics: Business Problems and Solutions with R, Revised and Expanded Edition

To succeed with predictive analytics, you must understand it on three levels:

Strategy and management

Methods and models

Technology and code

This up-to-the-minute reference thoroughly covers all three categories.

Now fully updated, this uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If you’re new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. ...