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Modern Political Marketing and Relational Capital: Navigating the Digital Frontier

By Pawan Kumar (Editor), Rajesh Verma (Editor), Arpit Tiwari (Editor), Sumesh Dadwal (Editor)
Hardcover
$115.00
By Pawan Kumar (Editor), Rajesh Verma (Editor), Arpit Tiwari (Editor), Sumesh Dadwal (Editor)
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Modern Political Marketing and Relational Capital offers a comprehensive examination of how digital transformation is reshaping political marketing strategies. This edited volume explores the evolving landscape of political engagement, emphasising the role of digital relational capital—trust, loyalty, and connections between political actors and their audiences. By delving into emerging technologies such as artificial intelligence, big data analytics, augmented reality, and social media-dri...

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