Monetary Valuation of Privacy: Analyzing the Consistency of Valuation Methods and Their Influencing Factors

This book explores the complex domain of personal data valuation, uncovering how individuals perceive the worth of their privacy in an era dominated by digital information exchange. The book delves into the largely scattered empirical research domain of how users value their own data, analyzing how companies like Google and Facebook rely heavily on the continuous collection of personal data to run their business models. By examining concepts like ‘Willingness to Pay’ and ‘Willingness to Acc...