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Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions

By Andrew Roman Wells, Kathy Williams Chiang
eBook
$30.00
By Andrew Roman Wells, Kathy Williams Chiang
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Transforming data into revenue generating strategies and actions

Organizations are swamped with data—collected from web traffic, point of sale systems, enterprise resource planning systems, and more, but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guided analytics. There are large gaps between understa...

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