Money Making Marketing: Finding the people who need what you're selling and making sure they buy it.

We are living in the Great Age of Marketing. And this book — packed as it is with one helpful suggestion after another — will help you succeed in it. You’ll be able to use and profit from this resource for years.

You should be aware, however, that not everything you need is in these pages. To start with, you’ll find hardly a word in this book on marketing on the World Wide Web or via e- mail. That’s not because I don’t regard them as important. Quite the reverse. They are so important that I...