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Moonshot Thinking: Transforma la innovación disruptiva en una oportunidad

By Ivan Bofarull, Henry Chesbrough (Prologue by)
eBook
$16.99
By Ivan Bofarull, Henry Chesbrough (Prologue by)
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"El mejor libro sobre innovación disruptiva que se ha escrito en nuestro país". Telmo Pérez, CIO de Acciona

La disrupción es la nueva normalidad. Esto no debería ser un dolor de cabeza ni una causa de pánico para tu empresa, sino el impulso necesario para emprender un apasionante viaje de transformación.

En este libro, Ivan Bofarull, Chief Innovation Officer de Esade, propone tres enseñanzas clave para lograrlo:

  • Adoptar una mentalidad verdaderamente emprendedora gracias al moonshot thi...

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