Moral Politics: How Liberals and Conservatives Think

An updated third edition of the modern classic that applies cognitive science to the world of politics—to explain how our unconscious views shape our votes.

When Moral Politics was first published, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff's classic text has become all the more relevant, as liberals and conservatives have come to hold even more vigorously opposed views of the world, with the underlying a...