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More Advertising Worldwide

By Ingomar Kloss (Editor)
Hardcover
$54.99
By Ingomar Kloss (Editor)
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The first volume of this reader was on the subject of advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan and the USA. Not forgetting Marieke de Mooij's chapter on the impact of culture on advertising. With this second volume the title "Advertising Worldwide" becomes a little bit more true. Again other important countries are investigated with respect to their specific advertising structures. The authors of the different countri...

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BusinessMarketing & SalesManagement & LeadershipAdvertistingAdvertising - General & MiscellaneousManagement - Professional & Reference