More Than Meets the Eye: Special Effects and the Fantastic Transmedia Franchise

More Than Meets the Eye: Special Effects and the Fantastic Transmedia Franchise

by Bob Rehak


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A rare look at the role of special effects in creating fictional worlds and transmedia franchises

From comic book universes crowded with soaring superheroes and shattering skyscrapers to cosmic empires set in far-off galaxies, today’s fantasy blockbusters depend on visual effects. Bringing science fiction from the studio to your screen, through film, television, or video games, these special effects power our entertainment industry. More Than Meets the Eye delves into the world of fantastic media franchises to trace the ways in which special effects over the last 50 years have become central not just to transmedia storytelling but to worldbuilding, performance, and genre in contemporary blockbuster entertainment.

More Than Meets the Eye maps the ways in which special effects build consistent storyworlds and transform genres while traveling from one media platform to the next. Examining high-profile franchises in which special effects have played a constitutive role such as Star Trek, Star Wars, The Matrix, and The Lord of the Rings, as well as more contemporary franchises like Pirates of the Caribbean and Harry Potter, Bob Rehak analyzes the ways in which production practices developed alongside the cultural work of industry professionals. By studying social and cultural factors such as fan interaction, this book provides a context for understanding just how much multiplatform storytelling has come to define these megahit franchises. More Than Meets the Eye explores the larger history of how physical and optical effects in postwar Hollywood laid the foundation for modern transmedia franchises and argues that special effects are not simply an adjunct to blockbuster filmmaking, but central agents of an entire mode of production.

Product Details

ISBN-13: 9781479856701
Publisher: New York University Press
Publication date: 03/13/2018
Series: Postmillennial Pop , #19
Pages: 256
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Bob Rehak is Associate Professor of Film and Media Studies at Swarthmore College.

Table of Contents

Introduction: Seeing Past the State of the Art 1

1 That Which Survives: Design Networks and Blueprint Culture between Fandom and Franchise 25

2 Used Universes and Immaculate Realities: Appropriation and Authorship in the Age of Previzualization 71

3 Chains of Evidence: Augmented Performance before and after the Digital 107

4 Microgenres in Migration: Special Effects and Transmedia Travel 151

Conclusion: The Effects of Special Effects 193

Acknowledgments 199

Notes 201

Bibliography 217

Index 225

About the Author 233

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