Moving Targets: Creating Engaging Brands in an On-Demand World
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An iBooks #1 Business & Personal Finance Bestseller! Consumers are moving faster. They are more demanding and savvier than at any other period in history. At the same time, the world has become an impersonal place. This book will show you how to make your product or service more appealing to prospects, move them emotionally and forge deeper connections that create passionate, loyal customers for your brand. Weaving personal anecdotes, examples from the world's top companies and interviews f...























