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Moving Targets: Creating Engaging Brands in an On-Demand World

Moving Targets: Creating Engaging Brands in an On-Demand World

by Gabriel Aluisy

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An iBooks #1 Business & Personal Finance Bestseller! Consumers are moving faster. They are more demanding and savvier than at any other period in history. At the same time, the world has become an impersonal place. This book will show you how to make your product or service more appealing to prospects, move them emotionally and forge deeper connections that create passionate, loyal customers for your brand. Weaving personal anecdotes, examples from the world's top companies and interviews from founders and executives of innovative brands (LiveIntent, Cigar City Brewing, College Hunks Hauling Junk and more), Moving Targets teaches entrepreneurs and brand managers the new rules of branding. This book will teach you how to build a winning team culture, define your niche, build a loyal brand following, design a killer logo, create ads and marketing campaigns that convert and so much more!

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Product Details

BN ID: 2940046079470
Publisher: Gabriel Aluisy
Publication date: 09/01/2014
Sold by: Smashwords
Format: NOOK Book
File size: 316 KB

About the Author

Gabriel Aluisy is the founder of Shake Creative, a Tampa, Florida based branding and design agency focused on helping country clubs and membership brands build revenue & connect with consumers. He received his bachelor of arts from American University’s School of Communication in Washington, DC where he studied Visual Media.

His career began in the film and television industry (most notably working on shows for the Discovery Channel, Spike TV, PBS, and Fox), but soon found his true passion lay in the world of brand development and marketing. After a decade in the industry, he founded Shake Creative with the purpose of combining high end design, affordable pricing and incredible customer service.

He has designed and developed marketing campaigns and brand collateral for over 1,000 companies including national franchises and brands. His work has won awards, but more importantly, has generated millions of dollars of revenue for his clients. He is passionate about art & design, golf, travel and preserving the world’s indigenous cultures & languages. He tweets @GabrielAluisy.

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