Moving Targets: Creating Engaging Brands in an On-Demand World

by Gabriel Aluisy

Overview

An iBooks #1 Business & Personal Finance Bestseller! Consumers are moving faster. They are more demanding and savvier than at any other period in history. At the same time, the world has become an impersonal place. This book will show you how to make your product or service more appealing to prospects, move them emotionally and forge deeper connections that create passionate, loyal customers for your brand. Weaving personal anecdotes, examples from the world's top companies and interviews from founders and executives of innovative brands (LiveIntent, Cigar City Brewing, College Hunks Hauling Junk and more), Moving Targets teaches entrepreneurs and brand managers the new rules of branding. This book will teach you how to build a winning team culture, define your niche, build a loyal brand following, design a killer logo, create ads and marketing campaigns that convert and so much more!

Product Details

BN ID:	2940046079470
Publisher:	Gabriel Aluisy
Publication date:	09/01/2014
Sold by:	Smashwords
Format:	eBook
File size:	340 KB

About the Author

Gabriel Aluisy is the founder of Shake Creative, an award-winning branding and design agency based in Tampa, Florida focused on helping private clubs and luxury lifestyle brands build revenue and connect with consumers. He received his bachelor of arts from American University’s School of Communication in Washington, DC where he studied Visual Media.

He has designed and developed marketing campaigns and brand collateral for over 1,000 companies including national franchises and brands. His work has won awards, but more importantly, has generated millions of dollars of revenue for his clients.

He is the bestselling author of Moving Targets, Creating Engaging Brands in an On-Demand World and he is also the host of the Branding Podcast, a weekly internet radio show that helps entrepreneurs and startup founders create loyal followings for their brands.

Gabriel has been featured in leading publications such as Entrepreneur®, and is regularly a guest on radio, television and blogs.

He is passionate about art & design, golf, travel and preserving the world’s indigenous cultures & languages.
He tweets @GabrielAluisy.