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Multi-Channel-CRM

By E. Krug
eBook
$2.81
By E. Krug
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Multi-Channel-CRM findet hier in Deutschland zwar die notwendige Akzeptanz, wird aber zurzeit nur bedingt realisiert. (1) Bei der Auswahl der Channel sollte für ein Unternehmen nicht der günstigste Kanal, sondern die 'ganzheitliche Kundenansprache' im Vordergrund stehen. (2) , (3) Das Internet wird im Rahmen von Multi-Channel-CRM zunehmend eine Schlüsselrolle spielen. (3)

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