Multichannel Marketing: Metrics and Methods for On and Offline Success
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
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Multichannel Marketing: Metrics and Methods for On and Offline Success
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
29.99
In Stock
5
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![Multichannel Marketing: Metrics and Methods for On and Offline Success](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Multichannel Marketing: Metrics and Methods for On and Offline Success
312![Multichannel Marketing: Metrics and Methods for On and Offline Success](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Multichannel Marketing: Metrics and Methods for On and Offline Success
312
29.99
In Stock
Product Details
ISBN-13: | 9780470239599 |
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Publisher: | Wiley |
Publication date: | 04/28/2008 |
Pages: | 312 |
Product dimensions: | 7.40(w) x 9.20(h) x 0.67(d) |
About the Author
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