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Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process

By Erdener Kaynak, Robert Mockler, Dorothy G Dologite
eBook
$99.99
By Erdener Kaynak, Robert Mockler, Dorothy G Dologite
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Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The result is invaluable as a preparatory overview for novices and as a...

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BusinessManagement & LeadershipMarketing & SalesInternational BusinessMarketingStrategic ManagementInternational MarketingInternational ManagementInternational & Foreign Business Enterprises - General & MiscellaneousStrategic planning