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Music and Media Business Enterprise: iBus® - a new business venture for Apple Inc.
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Research Paper (undergraduate) from the year 2009 in the subject Business economics - Company formation, Business Plans, grade: 1, London Metropolitan University, language: English, abstract: iBus® will offer an exciting new service for music enthusiasts by combining the special features of an Apple store with those of an internet café. iBus® is a mobile entertainment hub that will tour all of the UK's finest festivals and gigs. iBus® will be a magnet for the iPod generation of today, enabl...
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