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Must Have. Nice to Have: How to establish big sport events on a human scale again

By Filippo Bazzanella, Egon Theiner
eBook
$5.99
By Filippo Bazzanella, Egon Theiner
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Written by major sports event organizer Filippo Bazzanella and sports communications/operations manager Egon Theiner, "Must Have, Nice to Have!" examines how major sports events are organized and gives an in-depth look into the synergies between sports, media, politics and business. It documents the excesses, wasted public investments, abandoned stadiums and "white elephant" projects that have been made in the name of sporting excellence in recent years, and that have caused increasing cont...

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SportsOlympics & Olympic SportsOlympics