Order History
Premium Membership & Rewards
Help Center / FAQ
Mythocracy: How Stories Shape Our Worlds
Paperback
$29.95
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Select a store to view item availability.
Harnessing the power of storytelling for political progress
Mythocracy examines the narrative mechanisms that script our lives through the stories we tell one another. Digging beneath common anxieties about fake news, Yves Citton looks at the attention economy, which organises our political perceptions around affective attractors. These are much more powerful than the truth value of any given narrative. The time has come for the left to reclaim the power of myth from reactionary populism.
Mythocracy examines the narrative mechanisms that script our lives through the stories we tell one another. Digging beneath common anxieties about fake news, Yves Citton looks at the attention economy, which organises our political perceptions around affective attractors. These are much more powerful than the truth value of any given narrative. The time has come for the left to reclaim the power of myth from reactionary populism.