Mythologies: The Complete Edition, in a New Translation

Mythologies: The Complete Edition, in a New Translation

Paperback(Second Edition)

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Mythologies: The Complete Edition, in a New Translation by Roland Barthes

"No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to Mythologies. There is no more proper instrument of analysis of our contemporary myths than this book—one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.

Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked.

What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of Mythologies, complete and beautifully rendered by the Pulitzer Prize–winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic—a lesson in clairvoyance that is more relevant now than ever.

Product Details

ISBN-13: 9780809071944
Publisher: Farrar, Straus and Giroux
Publication date: 03/12/2013
Edition description: Second Edition
Pages: 288
Sales rank: 207,857
Product dimensions: 5.53(w) x 7.76(h) x 0.76(d)

About the Author

Roland Barthes (1915-1980) was a French cultural and literary critic, whose clever and lyrical writings on semiotics made structuralism one of the leading movements of the twentieth century. Barthes had a cult following and published seventeen books, including Camera Lucida, Mythologies, and A Lover's Discourse.

Table of Contents

Translator's Note Richard Howard vii

Preface to the 1970 Edition ix

Preface to the 1957 Edition xi

Part I Mythologies 1

In the Ring 3

The Harcourt Actor 15

Romans in the Movies 19

The Writer on Vacation 22

The "Blue Blood" Cruise 26

Criticism Blind and Dumb 29

Saponids and Detergents 32

The Poor and the Proletariat 35

Martians 38

Operation Astra 41

Conjugals 44

Dominici, or the Triumph of Literature 48

Iconography of Abbé Pierre 53

Novels and Children 56

Toys 59

Paris Not Flooded 62

Bichon Among the Blacks 66

A Sympathetic Worker 70

Garbo's Face 73

Power and "Cool" 76

Wine and Milk 79

Steak-Frites 83

The Nautilus and the Bateau ivre 86

Depth Advertising 89

A Few Words from Monsieur Poujade 92

Adamov and Language 96

Einstein's Brain 100

The Jet-Man 103

Racine Is Racine 106

Billy Graham at the Vel' d'Hiv' 109

The Dupriez Trial 113

Shock Photos 116

Two Myths of the New Theater 119

The Tour de France as Epic 122

The Blue Guide 134

Agony Columns 138

Ornamental Cuisine 142

The Batory Cruise 145

The Man in the Street on Strike 149

African Grammar 153

Neither/Nor Criticism 161

Striptease 165

The New Citroën 169

Literature According to Minou Drouet 172

Electoral Photogeny 181

Lost Continent 184

Astrology 187

The Bourgeois Art of Song 190

Plastic 193

The Great Family of Man 196

At the Music Hall 200

The Lady of the Camellias 203

Poujade and the Intellectuals 206

Part II Myth Today 215

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