What drug lords learned from big business
How does a budding cartel boss succeed (and survive) in the $300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola.
And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand how they workand stop throwing away $100 billion a year in a futile effort to win the “war” against this global, highly organized business.
Your intrepid guide to the most exotic and brutal industry on earth is Tom Wainwright. Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers.
The cast of characters includes “Bin Laden,” the Bolivian coca guide; “Old Lin,” the Salvadoran gang leader; “Starboy,” the millionaire New Zealand pill maker; and a cozy Mexican grandmother who cooks blueberry pancakes while plotting murder. Along with presidents, cops, and teenage hitmen, they explain such matters as the business purpose for head-to-toe tattoos, how gangs decide whether to compete or collude, and why cartels care a surprising amount about corporate social responsibility.
More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them.
|Product dimensions:||5.62(w) x 8.37(h) x 0.87(d)|
About the Author
Tom Wainwright formerly the Economist's reporter in Mexico City, where he covered Mexico, Central America and the United States border region, is now the magazine's Britain editor. He is a contributor to the Times, Guardian, and Literary Review.
Table of Contents
Introduction Cartel Incorporated 1
Chapter 1 Cocaine's Supply Chain: The Cockroach Effect and the 30,000 Percent Markup 9
Chapter 2 Competition vs. Collusion: Why Merger Is Sometimes Better Than Murder 29
Chapter 3 The People Problems of a Drug Cartel: When James Bond Meets Mr. Bean 53
Chapter 4 PR and the Mad Men of Sinaioa: Why Cartels Care About Corporate Social Responsibility 77
Chapter 5 Offshoring: The Perks of Doing Business on the Mosquito Coast 103
Chapter 8 The Promise and Perils of Franchising: How the Mob Has Borrowed from McDonald's 133
Chapter 7 Innovating Ahead of the Law: Research and Development in the "Legal Highs" Industry 149
Chapter 8 Ordering a Line Online: How Internet Shopping Has Improved Drug Dealers' Customer Service 167
Chapter 9 Diversifying into New Markets: From Drug Smuggling to People Smuggling 193
Chapter 10 Coming Full Circle: How Legalization Threatens the Drug Lords 215
Conclusion Why Economists Make the Best Police Officers 239