Narrativnoe liderstvo: Iskusstvo vdohnovlyat' i ubezhdat' s pomoshch'yu istoriy

Storytelling is an effective persuasion tool that allows you to promote ideas and inspire action. History does not force us to accept a different opinion, but invites us to look at the situation with different eyes - so that even an inveterate skeptic begins to think. A good storyteller brings people together, helps them understand what meanings and values they share and what they need to be a great team. This book is about how to lead through stories and inspire without pressure or manipul...