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Negócios com impacto social no Brasil

By Daniel Izzo, Edgard Barki, Haroldo Gama da Torres, Luciana Aguiar
eBook
$8.99
By Daniel Izzo, Edgard Barki, Haroldo Gama da Torres, Luciana Aguiar
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Negócios com impacto social são aqueles criados com a finalidade de gerar produtos e serviços mais eficazes no combate à pobreza, ou aqueles que fazem uso das leis mercadológicas para lidar com demandas que surgem no ambiente social. Mas, dentro dessa ampla abordagem, há inúmeras matizes que os autores deste livro discutem. O livro aborda as especificidades do empreendedorismo na base da pirâmide e mostra caminhos possíveis e reflexões fundantes de uma atuação de sucesso em negócios com imp...

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