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Negotiating Business Narratives: Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries

By Sandford Borins, Beth Herst
eBook
$59.99
By Sandford Borins, Beth Herst
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This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Nar...

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BusinessTransportationIndustriesAutomobilesConsumer IndustriesAutomotive IndustriesAutomotive Business & Industry