Negotiating Change: Overcoming Entrenched Harmful Behaviours and Beliefs

Behaviour change programs fail more often than they succeed. Failure is avoidable, but not if we keep attempting change the same way.

Negotiating Change is the culmination of decades of work with global corporations in ethics, communications, behaviour change and regulatory and social compliance. The book provides a text for corporate leaders, their advisors and academics and students from several disciplines to explain why the current approach to behaviour change and compliance fails, and d...