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Network Challenge (Preface & Chapter 1), The: The Network Imperative: Community or Contagion?

By Paul R. Kleindorfer, Yoram (Jerry) Wind
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By Paul R. Kleindorfer, Yoram (Jerry) Wind
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The rising importance of networks creates challenges and opportunities for business enterprises. On the one hand, networks lead to contagion and other risks, as seen in the spread of the 2008 global financial crisis. On the other hand, networks present opportunities for building community, as in the rapid rise of companies such as eBay, Google, Facebook, ...

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