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Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

By Darren Bridger
Paperback
$38.99
By Darren Bridger
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COMMENDED: Business Book Awards 2018 — Thought Leader Category

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca—Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes i...

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