Neurogastronomy: How the Brain Creates Flavor and Why It Matters

"A personal yet magisterial account of the new brain-based approach to flavor perception . . . [a] panoramic view of science, culture, and behavior."—Avery Gilbert, author of What the Nose Knows

Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this s...