Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Avoid Terrible Advice, Cognitive Biases, and Poor Decisions)

Avoid terrible advice, cognitive biases, and poor decisions.

Want to avoid business disasters, whether minor mishaps, such as excessive team conflict, or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioral economics studies show that such disasters stem from poor decisions due to our faulty mental patterns-what scholars call “cognitive biases”-and are preventable.

Unfortunately, the typical advice for business leaders to “go with their guts...