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Never Outmatched: Military Strategies to Lead, Innovate, and Win in the Modern Marketing Battlefield

Hardcover
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Never Outmatched reveals how military tactics from history’s greatest leaders can transform your marketing, leadership, and competitive edge in business.

What if the secret to dominating your market lay in battlefield tactics? In Never Outmatched, entrepreneur and marketing executive Lee Pepper reveals a radical, battle-tested approach to business marketing inspired by military strategies of Ceasar, Von Clausewitz, Patton, Napoleon, Joan of Arc and others. Drawing on his eight years as an Ar...