News, Inc.: Brand and Advocacy Journalism Across Media

Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations.

This book considers the rise of brand journalism as it is broadly conceived across multiple genres and media forms, from brand-produced interactive documentaries such as Google’s “Beyond the Map” to sponsored multimedia features, videos, and podcasts made by news- and non-governmental o...