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Overview

O livro é publicado pela Escola de Comércio do Sri Krishna Arts & Science College, Coimbatore, no âmbito da Conferência Internacional sobre Commerce Nexus 2024: Ligar as empresas indianas à tecnologia, às empresas e aos recursos humanos. Este livro concentrou-se nos artigos de marketing apresentados por diferentes autores para a conferência. As opiniões expressas no livro pertencem aos autores e dependem do estudo de investigação que efectuaram.

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