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No Ads Please: Advertising Stories From the Founder of the World's Most Creative Agency
By Remi Babinet
Hardcover
$40.00
By Remi Babinet
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From Michelin tires to Big Macs, this hefty volume illuminates key marketing strategies from BETC, one of the world's best advertising agencies
With 950 illustrations across more than 1,000 pages, this robust paperback documents the life and times of creative firm BETC, named 2024's "World's Best Agency" by the World Advertising Research Center. Founder Rémi Babinet rhapsodizes on commissions for its most notable clients, including Evian, Lacoste, Air France and McDonald's. The short, offbea...