No Hands: The Rise and Fall of the Schwinn Bicycle Company, An American Institution

The 1950s was the era of the Black Phantom, the Schwinn Bicycle Company's classic balloon-tire bike with chrome fenders that gleamed when you opened the garage door. These were the years when the name Schwinn was synonymous with bicycle, and the Chicago-based family company manufactured one of every four bikes sold in America. Since its establishment in 1895, Schwinn knew the pulse of its market, repeatedly reinventing its product to capture the consumer's imagination and bring to life so m...