Non Obvious Megatrends: How to See What Others Miss and Predict the Future

Non Obvious Megatrends: How to See What Others Miss and Predict the Future

by Rohit Bhargava
Non Obvious Megatrends: How to See What Others Miss and Predict the Future

Non Obvious Megatrends: How to See What Others Miss and Predict the Future

by Rohit Bhargava


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The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious – featuring ten all new trend predictions for winning the future.

Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present.

What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture?

The answer may not be all that obvious, and that’s exactly the point.

For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report.

Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author’s award-winning “Haystack Method” for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles.

You don’t need to be a futurist or innovation expert in order to learn to think like one. In this book you’ll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career.

The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.

List of awards for previous editions:

Winner: Eric Hoffer Business Book of the Year
Winner: Axiom Award Silver Medal (Business Theory)
Winner: INDIE Gold Medal (Business Business Book)
Finalist: Leonard L. Berry Marketing Book Award
Winner: IPPY Silver Medal (Best Business Book)
Finalist: International Book Award (Best Business Book)
Official Selection: Gary’s Book Club at CES
Winner: Non-Fiction Book Award (Gold Medal)
Winner: Pinnacle Best Business Book Award

Product Details

ISBN-13: 9781646870028
Publisher: Ideapress Publishing
Publication date: 01/07/2020
Series: Non-Obvious Trends , #10
Pages: 290
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. He spent 15 years as a marketing strategist for Ogilvy and Leo Burnett, is the Wall Street Journal best-selling author of six business books and also teaches marketing and innovation at Georgetown University.

Table of Contents

Part 1 The Art of Non-Obvious Thinking

Introduction 3

01 The 5 Mindsets Of Non-Obvious Thinkers 13

02 The Haystack Method For Curating Non-Obvious Ideas 27

03 How To Apply Non-Obvious Thinking For Fun And Profit 51

Part II The Non-Obvious Megatrends

04 Amplified Identity 71

05 Ungendering 81

06 Instant Knowledge 93

07 Revivalism 103

08 Human Mode 113

09 Attention Wealth 125

10 Purposeful Profit 139

11 Data Abundance 149

12 Protective Tech 161

13 Flux Commerce 173

Part III Previous Trend Reports

Overview: How To Read These Past Trend Reports 187

Conclusion 229

Acknowledgements 231

Further Reading 233

Notes 239

Index 250

About the Author 258

What People are Saying About This

From the Publisher

Wall Street Journal Bestseller
Winner: Axiom Award Silver Medal (Business Theory)
Winner: Eric Hoffer Business Book of the Year
Finalist: Leonard L. Berry Marketing Book Award

"Non-Obvious is a sharp, articulate and immediately useful book about one of my favorite topics: the future."
DANIEL H PINK, Author of Drive

"One of those rare books that delivers ... a great read!"
CHARLES DUHIGG, Author of Power of Habit

"If you believe in a lifetime of learning, read this book!"
JONATHAN BECHER, Former Chief Marketing Officer, SAP

"Insightful, thought provoking and illuminating!"
SHIV SINGH, Author of Savvy

"Trends that will shape your business and decision making."
SALLY HOGSHEAD, Author of How To Fascinate

"It gets better every year!"
RYAN HOLIDAY, Author of Stillness Is The Key

"A powerful argument for how curation can change your organization."
SREE SREENIVASAN, Former Chief Digital Officer of New York City

"A goldmine of ideas and trends!"
GUY KAWASAKI, Author of The Art of the Start

"Well written ... a joy to read!"
ANN HANDLEY, Author of Everybody Writes and Founder of MarketingProfs

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