Nonprofit Communications: A Mission-Driven and Human-Centered Approach

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.

Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the servant’s heart while clearly discussing the business structure of nonprofits and the need (in mo...