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Novas Tendências em Marketing Intelligence

By Pedro Quelhas Brito, Pedro Campos
eBook
$20.97
By Pedro Quelhas Brito, Pedro Campos
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O mundo está hoje dominado pela informação e uma das qualidades dos decisores deve ser a sua capacidade de compreender e antecipar as necessidades do mercado. A internet e os suportes de decisão associados à nova economia desempenham um papel fundamental na evolução dos sistemas de informação, proporcionando vantagens comparativas a quem os dominar.

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