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Novoe oruzhie marketingovyh voyn

By E. Rice, T. Lukyanova, L. Rice
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$5.99
By E. Rice, T. Lukyanova, L. Rice
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Kniga «Novye marketingovye vojny» yavlyaetsya novejshim, unikal'nym proizvedeniem vsemirno izvestnogo «otca» strategicheskogo marketinga Ela Rajsa - avtora «Pozicionirovaniya» i «Marketingovyh Vojn». Izlozhennyj v etoj knige material byl sozdan im i ego docher'yu Lauroj sovmestno s ih uchenicej i eksklyuzivnym licenzirovannym partnerom Ries&Ries v Rossii Tanej Luk'yanovoj. Unikal'nost' etoj knigi, prezhde vsego, v tom, chto tekhnologiya obespecheniya pribyl'nosti brenda ot Ries&Ries vpervye...

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