Oatmeal v Bacon

Awesomeness is a business model
Oatmeal is boring. Bacon is interesting. This metaphor brings clarity to why some brands dominant and others survive. "Oatmeal v Bacon: How to Differentiate in a Generic World" makes the case that earning attention and market share starts by being a truly unique and interesting brand. Humorous, thought-provoking and full of useful ideas, "Oatmeal v Bacon" will transform the way you market and advertise, develop products, create customer experiences, and build ...