Ob"yasnyaya nauku: Rukovodstvo dlya avtorov nauchno-populyarnyh tekstov

The popularization of science and the flourishing of scientific communications is a striking trend in recent years in the cultural life in the Russian-speaking space. But how to write a competent scientific pop? Do you need to be a scientist to do this? Is it right to compare a popularizer with a translator from "bird's scientific language" into a commonly understood one? Why can news be incorrect, even if it does not contain a single factual error? How to get rid of abstruse formulations a...