Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage

Omni-Channel Retail and the Supply Chain

The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options.

The emergence of e-commerce has resulted in what is commonly known today as "omni-chann...