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On Behalf of the President: Presidential Spouses and White House Communications Strategy Today

By Lauren A. Wright
eBook
$61.20
By Lauren A. Wright
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White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations.

More than any other time in history, the First Lady now bears responsibilities tantamount to those of any high-ranking cabinet member. This fascinating book documents the growing presence of the president's wife in the communications st...

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