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On Behalf of the President: Presidential Spouses and White House Communications Strategy Today: Presidential Spouses and White House Communications Strategy Today

By Lauren A. Wright
eBook
$65.00
By Lauren A. Wright
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More than any other time in history, the First Lady now bears responsibilities tantamount to those of any high-ranking cabinet member. This fascinating book documents the growing presence of the president's wife in the communications strategies of the last three administrations, explaining why their involvement in a campaign has been critical to its survival. The book explores how the First Lady serves to persuade public opinion, make personal appeals to the public on behalf of the presiden...

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