On Good Authority: 7 Steps to Prepare, Promote and Profit from a How-To Book That Makes You the Go-to Expert

The average book sells 300 copies and doesn't change the career-or life-of its author whatsoever. Instead, it becomes a shelf decoration, just one that happened to take a lot of money or effort to create.

It doesn't have to be this way. After all, you probably already have a lot on your shelves!

Whether you're ready to share your expertise with the world, want to launch a book that will serve you for your entire career or are tired of releasing books that don't do anything to help your busine...