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On Visual Rhetoric

By Christa J. Olson, Brandee Easter
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By Christa J. Olson, Brandee Easter
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How do the things we see shape values, beliefs, and actions? Why do viewers come to different conclusions when looking at the same thing? Why do people assume that “seeing is believing” in the age of AI-generated imagery? On Visual Rhetoric responds to these questions, helping readers and viewers consider how the visual intervenes in the world in ordinary and extraordinary ways. Looking at a wide array of pictures, habits, processes, and contexts, Christa J. Olson and Brandee Easter make th...