One America?: Presidential Appeals to Racial Resentment from LBJ to Trump

Reveals how presidents deploy a rhetoric that attempts to attract many racial and ethnic groups, but ultimately directs itself to an archtypal white, Middle-American swing voter.

Despite major advancements in civil rights in the United States since the 1960s, racial inequality continues to persist in American society. While it may appear that presidents do not address the topic of race, it lurks in the background of presidential political speech across a range of issues, including welfare, c...